You know what’s even better than using Hadoop?
Using Apache Hadoop!
Even better is using Apache Ambari™ to manage your Apache Cassandra™ data store through Apache Hive™ with Apache Pig™ to make it simpler to write Apache Spark™ compute flows with your Apache Hadoop® database…
Or, if you want it assembled for you, just grab the latest Apache BigTop™ release, which already includes a bunch of Apache Hadoop® related projects all together in a fully assembled DEB/RPM/YUM!
Terminology: What Is Hadoop?
Registered ® TrademarkHADOOP is a registered trademark of the Apache Software Foundation in the US, Japan, and is pending in other countries.
Name of a cute elephantHadoop originally came from the name for a stuffed yellow elephant from a developer's child.
Nickname of "Apache Hadoop"While in conversation we can just call it "Hadoop", the ASF prefers if you call it "Apache Hadoop" on your websites.
Thanks for calling it Apache Hadoop!
The ASF and Apache projects give away a tremendous amount of technology every day under our permissive Apache license – always for free.
All we ask is respect for our trademarks, and a little bit of credit for the many volunteer communities that build Apache software.
You Can Help Hadoop!
How can we do a better job of getting at least a single “Apache Hadoop” into some of the many media stories about Hadoop these days?
It’s great that all these vendors are making great technology and projects that power big data, but with all their success and fancy marketing campaigns, you’d think we could get just a tiny bit of credit in the popular press with the actual committers on the core Apache Hadoop project itself.
Or any of the other Apache project technologies that these vendors, other software companies – and just about every other company too – rely on every day to help make their websites work.
Hadoop Brand Usage Examples
Announcing BigCo SuperThing For HadoopBigCo now speeds your data even faster with Hadoop, distributing your data everywhere! We doop the Hadoop!
We Use Hadoop For EverythingHadoop handles SmallCo's coffeemaker - because developers drink big coffee and Hadoop makes it best!
Using Apache Hadoop For Fun And Profit!Our Supercloud running Apache Hadoop turns your big data into actionable insights fast with the speed of Hadoop.
How to Use Apache Hadoop
Read the Apache Project Branding Guide for best practices on how often to say "Apache Hadoop" before you switch to "Hadoop". It depends on the context, but if you use Apache Hadoop in both the first, and most prominent places on any one page, you'll be doing well!